casestudy-chesapeake-energy-arena

Chesapeake Energy Arena

Oklahoma City, OK

Chesapeake Energy Arena is Oklahoma’s premier arena and destination for the best in sports and entertainment. Home to the Oklahoma City Thunder of the NBA, the Chesapeake Energy Arena was also the temporary home of the NBA New Orleans Hornets for two seasons and the Oklahoma City Blazers hockey team for eight seasons. The Arena has also hosted three NCAA First and Second Round Men’s Basketball Tournaments, two NCAA Women’s Regional Basketball Tournaments, one NCAA National Wrestling Championships, the McDonald’s High School All-American Basketball Game, two Big 12 Men’s Basketball Tournaments, and will host the 2014 Big 12 Women’s Basketball Tournament, the 2014 Division I NCAA National Wrestling Championships, and the 2014 NCAA National Women’s Volleyball Championships as well as playing host to major concerts, family events, ice shows, and the latest in show stopping entertainment.

Originally designed to meet NBA and NHL specifications, the foresight became reality in September 2009, when Oklahoma City became the temporary home of the New Orleans Hornets for the next two seasons as a result of the devastation in New Orleans from Hurricane Katrina. As a result of that experience, in 2009 Oklahoma City become the newest member of the NBA with the Oklahoma City Thunder. Situated in downtown, the arena is undergoing a $90 million renovation that is a central part of an overall renaissance in downtown Oklahoma City.

Features:
  • Seating capacity:
    • Concert (End Stage 360) – 16,591
    • Concert (End Stage 240) – 13,486
    • Basketball – 19,675
    • Hockey – 16,500
  • Luxury Box Suites
    • 36 Private Suites, 48 Terrace Suites, 11 Bunker Suites
  • Club Seats – 2,840
  • Technology
    • Daktronics 4-sided Center-Hung Video Board (8 – 10mm panels, 2 – 6mm panels, 4 – 16mm wedge panels)
    • 32mm Daktronics Fascia LED Ring
    • 75’ x 20’ Daktronics Exterior LED Video Marquee
    • 120 50” Planar Video Panels/20 Wedge Displays
Sports Tenants:
  • Oklahoma City Thunder (NBA)
Notable Events:
  • NCAA Men’s Basketball Tournaments: 2003, 2005, 2010
  • McDonald’s High School All American Game: 2004
  • NCAA Women’s Regional Basketball Tournaments: 2008, 2009
  • Big 12 Men’s Basketball Tournaments: 2007, 2009
  • NCAA Division I National Wrestling Championships: 2006, 2014
  • NCAA Division I Women’s National Volleyball Championship 2014
  • Big 12 Women’s Basketball Tournament 2014
  • NBA Western Conference Finals 2011
  • NBA Finals 2012
SMG Services:

SMG has been the operator of the Chesapeake Energy Arena since 2000, providing full management services, including:

  • Operations
  • Booking
  • Finance and Accounting
  • Box office
  • Event Services
  • Public Relations and Marketing
  • Marketing and Sales
  • Food and Beverage
Significant Milestones and Achievements:
  • SMG began overseeing pre-opening activities for the facility in 1999 and has continuously managed the facility since
  • SMG has generated annual advertising and sponsorship revenues at the in excess of $1.7 million for naming rights, suites, club seats and advertising
  • Since opening, SMG has hosted more than 1,000 events with attendance of more than 8 million, despite being closed for a total of almost one year due to renovations
  • Televised events include the All-College Basketball Classic, WWE Smack Down! and WWE RAW, the Mission Oklahoma City with Billy Graham Crusade, the McDonald’s All-American High School Basketball Game, several PBR and IPRA events including the PBR, the International Finals Rodeo.
  • During its first six years, SMG has also received several awards including the 2007 Prime Site Award issued by Facilities Magazine, the Oklahoma Gazette’s Best of OKC Award for Best Live Music Venue Seating 250+, and The Oklahoman Readers’ Choice Award in 2003, 2004, 2005, 2006, 2007, and 2010 for best Concert Venue.
  • After opening, SMG developed a third, full-service restaurant and bar at no cost to the City of Oklahoma City on the entry level, which is accessible to all guests.
  • SMG played a major role with the City of Oklahoma City in negotiating and creating an agreement with the NBA and New Orleans Hornets for their temporary relocation to Oklahoma City.
  • SMG provided the foundational plans for the current renovations designed to meet NBA standards, increase revenue potential, and improve guest amenities.
  • SMG played a lead role with the City of Oklahoma City, Greater Oklahoma City Chamber of Commerce, and community leaders for site visit and presentation to the NBA Commissioner and Relocation Committee members for the acquisition of an NBA franchise for Oklahoma City.
casestudy-times-union-arena

Times Union Center

Albany, NY

The Times Union Center is owned by Albany County and is managed by SMG. The facility opened in 1990 and SMG was awarded the contract to manage the arena from 1990- 2000. After serving Albany County for 10 years, SMG’s performance earned overwhelming praise from legislators. In 2000, Albany County renewed their contract with SMG extending it through 2010. In 2010 Albany County extended the SMG management contract for another ten (10) year term that goes thru December 31, 2020.

From 1990 to 2011, SMG has generated more than $28 million dollars in net operating income. A major contributing factor that relates to Times Union Center’s outstanding financial net operating performance is SMG’s ability to balance a full event calendar. The arena’s annual calendar includes 14 Siena College Men’s Basketball home games and 38 Albany Devils hockey games plus playoffs. In addition, the arena hosts a variety of concerts, family shows, trade shows, religious shows and sporting events including the New York State High School Wrestling Championships, the New York State High School Boys Basketball Federation Championship, the Section II Semi-Finals and Section II Boys Basketball Championship. SMG has also hosted the MAAC Basketball Championships, ECAC Hockey Championship, and the NCAA has awarded SMG and the Times Union Center continuous Tournaments including NCAA Division I Ice-hockey East Region Championship, NCAA Division I Men’s Basketball first & second rounds and hosted the 2003 East Regional Championship. The NCAA Frozen Four Division I Men’s Ice Hockey Championship was held in 2001 and the NCAA Division I Wrestling Championships were hosted in 2002.

The venue has a full service advertising and marketing department. The department is there to assist promoters with media buying, PR needs and media the night of events. Working as an agency, the venue is billed at net by all media and extends this opportunity to all shows coming into the building. We have spent years garnishing relationships with all local media outlets to gain you maximum exposure for your money including trade, bonus and promotion.

Features:
  • 14,802 seat Arena
  • Cut-down curtaining theater-style available (4,000-6,000) installed 2006
  • 100,000 square feet of exhibition space in Convention Center and Arena
  • Located in New England’s 2nd largest City with eight million people within a 75-mile radius of the facility
Sports Tenants:
  • Albany Devils (American Hockey League)
  • Siena Saints (MAAC basketball team)
Notable Events:
  • WWE
  • Carrie Underwood
  • American Idols Live!
  • Billy Joel
  • Rolling Stones
  • U2
  • The Eagles
  • Fleetwood Mac
SMG Services:

SMG has been the operator of the Times Union Center since 1990, providing full management services, including:

  • Operations
  • Booking
  • Finance and Accounting
  • Box office
  • Event Services
  • Public Relations and Marketing
  • Marketing and Sales
Significant Milestones and Achievements:
  • November 2000 – Arena receives Prime Site Award
  • April 2001 – Arena hosts the NCAA Frozen Four
  • March 2002 – Arena hosts the NCAA Division I Wrestling Championships
  • December 2002 – Pollstar ranks arena 14th in the nation for Total Gross Ticket Sales
  • March 2003 – Arena hosts NCAA Division I Men’s Basketball East Regional
  • December 2003 – Billboard ranks arena 9th in the nation in Total Gross Ticket Sales
  • December 2003 – Pollstar ranks arena 17th in the nation in total concert bookings and attendance
  • September 2004 – Spirit of America plays arena to 3 sold out crowds. The event was free to the public and detailed the history of all the wars that our country fought in. Everyone putting the show on and acting in the show were active duty soldiers.
  • February 2005 – SMG won the “Corporate Community Partnership Award” for the work that the arena staff does with the Albany county Stop DWI program.
  • September 2005 – Rolling Stones play the building for the first time. The concert sold-out in 17 minutes.
  • January  2007 – $3.5 million dollar Naming Rights Deal is signed with the Times Union newspaper for the rights to the name of the arena.
  • April 2007 – Billy Joel plays the arena for the 9th time, making him the All Time Highest Grossing Artist to play the arena for a total of $7,138, 61
  • March- 2008 – Record attendance of more than 50,000 attend MAAC Basketball Championship
  • December 2009 – Year End Net Operating Income Soars to more than $2.2 million for 2009 due to huge concert schedule and sports events
  • November 2010 – Arena receives Prime Site Award
  • October 2011 – Arena receives award from NY State High School Athletic Association to host the NY State High School Wrestling Championships thru 2016