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Kentucky – Director of Event Booking and Marketing – SMG/BB&T Arena – Highland Heights, KY

Position: Director of Event Booking and Marketing
Department: Marketing
Reports To: General Manager
FLSA Status: Salaried/Exempt


SMG, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Director of Event Booking and Marketing for BB&T Arena on the campus of Northern Kentucky University in Highland Heights, KY. Under general supervision of the General Manager, this position interacts continuously with clients, promoters, artist’s agent and artist’s managers in efforts to solidify business and also oversees and coordinates all aspects in the booking process in applicable markets.


  • Negotiate venue deals with promoters and/or agents.
  • Monitor and maintain the master facility calendar.
  • Obtain full understanding of venue deal points and agreements.
  • Distribute booking sheets and show related information to personnel.
  • Assist in settlement of all concerts, religious events and family shows.
  • Contact prospective promoters, agents, managers and individuals to initiate the sales effort. Follow-up on leads generated by outside sources.
  • Compile bid and sales proposals.
  • Negotiate, compile and execute sales contracts and venue agreements (to include tracing of contract, deposits and insurance).
  • Conduct facility tours for prospective clients.
  • Establish expansive network promoters, agents and managers (both Arena and artist) representatives.
  • Rotate with other facility personnel to function as Manager on Duty (MOD), who maintains total responsibility and authority over all clients, staff personnel, patrons, security and safety in assigned buildings.
  • Responsibilities include but not limited to making sure contractual agreements are met, and clients’ event requirements and changes have been made in a timely fashion. On-duty staff/subcontractors ultimately report to the MOD through any Managers or Supervisors who are present during the event.
  • Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the general public.
  • Creates and supervises marketing plans for events when required, to include all available services, group sales, public relations, media placement, promotional development, non?profit opportunities, etc.
  • Develops marketing materials and procedures to have the department function effectively as an in?house agency.
  • Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
  • Remains current on national trends in the industry and local market changes, to best serve the facility.
  • Maintains and increases facility signage revenues, when appropriate.
  • Explores new avenues of revenue(s) for the facility.
  • Develops and maintains a facility website.
  • Attend weekly staff meetings. Develop and maintain a harmonious working relationship with all of the other departments.
  • All other duties and responsibilities as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor’s degree from an accredited four-year college or university in marketing, public relations, business administration, public administration or related field and five (5) years related experience and/or training; or an equivalent combination of education and experience.

 Skills and Abilities:

  • Excellent communication, problem solving and organizational skills required
  • Ability to analyze data and figures
  • Excellent good customer service and public relations skills
  • Demonstrate knowledge of principles, practices and terminology of public relations programs, advertising, marketing, sales presentation techniques, public speaking and operations of tradeshow and conventions.
  • Operate standard office equipment including copier and fax machine.
  • Follow oral and written instructions and communicate effectively with others in both oral and written form.
  • Organize and prioritize work to meet deadlines.
  • Work effectively under pressure and/or stringent schedule and produce accurate results.
  • Work independently, exercising judgment and initiative.
  • Be licensed and insured to operate a motor vehicle in the United States.

To Apply

This position offers a competitive salary and benefit package. Resumes must include salary requirements for consideration and may be sent to:

Tammy Fryman
HR Manager/Executive Assistant
BB&T Arena
500 Nunn Drive
Highland Heights, KY 41099
Fax: 859-442-2659
Email: hr@thebbtarena.com

Applicants that need reasonable accommodations to complete the application process may contact Tammy Fryman at 859/292-2886.

SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.