Baylor University Selects SMG to Manage New Football Stadium

West Conshohocken, PA – October 24, 2013 – SMG, the worldwide leader in venue management, has been selected by Baylor University to provide pre-opening and management services for its new football facility, Baylor Stadium, scheduled to open in August of 2014. The selection strengthens SMG’s portfolio of collegiate clients, which includes the University of Virginia (John Paul Jones Arena), the University of Pittsburgh (Peterson Arena), Tulane University (Yulman Stadium), Fresno State University (Save Mart Center), Iowa State University (Iowa State Center), and others.

SMG has signed an agreement with the University to provide pre-opening services from Sept. 1, 2013 through the opening of the stadium next summer.  The five-year management agreement detailing SMG’s scope of services is expected to be signed by the two parties very soon.  Under the agreement SMG will provide a full range of services for the University, including working with Baylor Athletics on game day management of its football games, as well as booking and management of all non-Baylor events held at the facility. SMG’s food service division, SAVOR has also been selected to provide food and beverage services at Baylor Stadium and other Baylor athletic facilities on campus.

“We are thrilled to be working with Baylor University as they open their new football stadium,” said Doug Thornton, SMG Executive Vice President of Stadiums and Arenas. “This is a very significant project for the University and the City of Waco, and we are dedicated to ensuring its success. We are looking forward to creating a wonderful game day experience for the Baylor fans.”

“Baylor Stadium will be the most dynamic, student-athlete and fan-friendly college football facility in the nation,” said Ian McCaw, Baylor Director of Athletics. “We look forward to our partnership with SMG creating a first class experience for everyone who comes to the facility. SMG has a successful track record in operating major stadiums and brings a wealth of experience and resources to Baylor and Waco.”

Construction of the $260 million, 45,000-seat stadium is being funded by Baylor University and the City of Waco. The stadium is under construction on a 93-acre site on Baylor’s campus. It will feature a canopy that shades 45 to 55 percent of seats throughout the day, shaded, open concourses with views directly into the stadium, 7,500 student seats, luxury suites and boxes, private event rooms, and other attractive amenities.

For more information about Baylor Stadium, please visit:

About SMG

Founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 14.4 million square feet of exhibition space and over 1.75 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s Reliant Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions, catering and special events division, SAVOR, currently servicing more than 100 accounts worldwide. For more information visit


SAVOR is the food and beverage division of SMG, the global leader in public facilities and special event venue management. Since its inception in 1983, SAVOR has specialized in creating menus that showcase local cuisine expertly prepared and presented to ensure a seamless dining and entertainment experience. SAVOR currently provides catering, concessions and special event services, to more than 100 facilities worldwide.

The company is also industry leader in introducing green standards and programs to public facilities. SAVOR’s commitment to farm-to-table freshness and food quality features locally-grown products for their venue clients whenever possible. SAVOR staff prides themselves on being on the cutting-edge of the latest food and beverage trends in addition to searching out the most innovative food technologies available on the market. To learn more, visit

About Baylor University

Baylor University is a private Christian University and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The University provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.

Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.