DANE COUNTY HIRES NATIONAL FIRM TO LEAD CONCERT AND EVENT SALES AT VETERANS MEMORIAL COLISEUM

New Partnership to Bring More Acts, Shows to Alliant Energy Center

(West Conshohocken, PA — November 28, 2016) —

Today, Dane County Executive Joe Parisi and globally-renowned entertainment group SMG announced a partnership to bring more concerts and shows to the Alliant Energy Center’s Veterans Memorial Coliseum. This is the first agreement of its kind for Dane County. SMG won a request for proposal to be the dedicated sales team for the Veterans Memorial Coliseum.

“This partnership will bring more events and concerts to the Coliseum, and result in more top level shows for Dane County,” said Dane County Executive Joe Parisi. “This demonstrates the vitality of the Coliseum and the market. We look forward to working with SMG to make the Coliseum more active than ever before.”

“We are pleased and excited to welcome the Veterans’ Memorial Coliseum to our family of SMG-managed arenas and are confident the facility will thrive within SMG’s booking network, client base and other resources. Together with Dane County and the Coliseum staff, SMG will stimulate more event activity and attendance for the Coliseum,” said Jim McCue, SMG Senior Vice President for Entertainment.

The Coliseum has had a number of upgrades in recent years including new carpeting, new seat upholstery, WIFI upgrades. Additionally, the county built two loading docks to make shows more efficient and profitable. The loading docks were a recommendation from locally based, national renowned concert promoters Frank Productions. The loading dock project cost approximately $550,000 for design and construction, work was completed in September. Dane County has plans to renovate the bathrooms and interior of the Coliseum in 2017.