Dinosaur Ad Earns Award for SMG Oklahoma City

Oklahoma City, OK (March 2, 2015) – The marketing team at the SMG-managed Chesapeake Energy Arena has been honored by the Oklahoma City Ad Club with a 2015 ADDY Award.

SMG was presented with a Silver ADDY in Interior Still or Static for its promotion of Walking With Dinosaurs The Arena Spectacular. The ADDY Awards annually recognize and reward creative excellence in the art of advertising.

“I’m always impressed by the creative efforts of our marketing team,” said General Manager Gary Desjardins. “We at SMG are proud of the marketing expertise we offer to promoters bringing events to Chesapeake Energy Arena.”

SMG’s winning entry was an escalator wrap installed at Penn Square Mall advertising the Walking With Dinosaurs shows at the arena. The ad featured a brachiosaurus with its neck extending the length of the escalator and helped increase the show’s exposure. It even served as a backdrop when the show brought its Baby T-Rex to the mall for an appearance to promote the show.

This is the second ADDY SMG has won in three years. It also received the Silver ADDY in Special Event Material for chalk art used to promote Batman Live in 2013.