Paula Abdul to Launch National Cheer & Dance Championship

Los Angeles, CA (June 10, 2013)—Today PAULA ABDUL announced the launch of her national cheer & dance championship “IGNITE! Spark the Moment” which will debut at SMG’s Rhode Island Convention Center in Providence, Rhode Island January 3-5, 2014.

“IGNITE! Spark the Moment” will provide participants the exclusive and unique chance to compete for national recognition through a highly competitive atmosphere, with “Five Star” judges and top scoring cash awards. The goal of IGNITE! is to engage participants from across the country to compete in this prestigious one of a kind cheer and dance championship following USASF standards.

Paula Abdul grew up in the San Fernando Valley, California and pursued her childhood love for dance and cheerleading through high school & college. After college, Paula was ready to take her dance skills to the next level and joined the Los Angeles Lakers cheerleaders, where she so impressed the team ownership that she became head cheerleader/choreographer after only a few months. Very quickly, she became widely known as “re-inventing” cheerleading by combining classic cheering with contemporary music and dance in a way that had not been seen before.

“Cheerleading as a sport keeps evolving into higher levels of technique, skill, and true athleticism. When you combine the cutting-edge stunts and gymnastics of cheerleading with the technique and elegant fluidity of dance, these athletes become the total package. I attribute my career success to the fusion of cheerleading and dance.” – Paula Abdul

SMG the world leader in venue management, marketing and development in collaboration with Paula Abdul, Inc. have formed a partnership to co-produce a multiyear series of cheer & dance championships beginning in January 2014. “SMG is extremely excited to be working in conjunction with Paula Abdul on this venture. Her experience and expertise in the cheer & dance industry along with her celebrity appeal will make these events unlike any other championship right now. We look forward to bringing these events to SMG venues across the country. – Wes Westley, SMG President/CEO”

IGNITE! will converge on three cities in 2014, Rhode Island Convention Center, Providence, RI January 3-5, Charleston Area Convention Center, North Charleston, SC February 28 – March 2, Shreveport Convention Center, Shreveport, LA March 21 -23. Registration for the championship will open on June 13, 2013. Information and registration forms can be found by logging on to www.paulaabdulignite.com or calling 1-855-402-4337.

For press & event related inquiries:

Cheryl Cohen, SMG Cheryl@paulaabdulignite.com 401-331-2627

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About Paula Abdul

Paula Abdul has been awarded and celebrated both in front of the camera and behind the scenes as a ground-breaking choreographer, dancer, song writer, performer,designer, actor and business woman. The two-time Emmy Award winner and multi-platinum recording artist has continued to find new ways to entertain her loyal fans for over 20 years. Beginning her career as a Los Angeles Lakers cheerleader, she quickly became widely known as “re-inventing” cheerleading by combining classic cheering with contemporary music and dance. During her time with the Lakers, Paula was to be recruited by the top music artists, directors and producers in the world to choreograph their music videos and tours and films. Her most celebrated works in choreography include her Emmy-winning contributions to “The Tracey Ullman Show,” and Paula’s own performance as an artist opening the “American Music Awards,” as well as an Emmy nomination for choreographing “The 62nd Academy Awards.” After releasing her first CD, “Forever Your Girl,” Paula became a multi-platinum singing sensation and has won many musical awards such as a Grammy, seven MTV video awards, two Emmy awards, two People’s Choice awards and has sold over 60 million records worldwide. After saying goodbye to “American Idol” in 2010 and serving as executive producer and creative partner for the reality-competition series “Live To Dance,” Paula returned to network television in the US launch of “The X-Factor.” More recently, Paula has become one of the top public speakers in the industry, touring the country to bring her own passion, drive and work experiences to the lives of those walking the halls of companies throughout America.

About SMG

Founded in 1977, SMG provides management services to more than 220 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 14.4 million square feet of exhibition space and over 1.75 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s Reliant Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 100 accounts worldwide. For more information visit www.smgworld.com