Palm Springs, CA – October 3, 2013 – The Palm Springs City Council voted unanimously to approve a five-year management agreement with SMG to continue the sales, marketing and operation efforts of the Palm Springs Convention Center and Palm Springs Bureau of Tourism.
“We have been pleased with SMG as they continue to provide measureable results, attract and retain business, and enhance the overall visitor’s experience,” said City Manager David H. Ready. “Palm Springs is experiencing a renaissance and remains the premiere resort destination in Southern California and beyond due in part to the dedicated efforts of SMG.”
SMG has been under contract with the City since 2000. In addition to the five-year contract, the Palm Springs City Council approved two five-year renewal options.
“We are proud to have unanimous support from the City of Palm Springs and look forward to continuing this long-standing partnership with our City and tourism partners for many years to come,” said John Adams, Senior Regional Vice President of Convention Centers at SMG Management.
The Palm Springs Convention Center reopened in the fall of 2005 after a $34 million dollar expansion. The 261,000 square foot facility includes up to 112,000 square feet of exhibit space, 19 total breakout rooms of various sizes, including a 20,000 square foot ballroom.
Over the past four years, the City has invested over $200 million dollars into new hotels and renovations, which has been instrumental in increasing occupancy, rates and T.O.T. collections to record levels. The future remains bright with new hotel developments and downtown revitalization.
This past year, the Palm Springs Convention Center hosted 91 events with over 146,000 attendees that generated nearly 54,000 room nights in the City of Palm Springs. New business booked includes CA Society of Municipal Finance Officers, iNACOL Learning Symposium, Fisher Healthcare National Sales Meeting and Spray Polyurethane Foam Alliance.
In addition to meetings and conventions, the Palm Springs Bureau of Tourism is the City’s official destination marketing organization and promotes the destination across the globe. Key tourism highlights in 2012 include nearly 1.7 million visits to the City’s official visitor website, www.VisitPalmSprings.com, and the Palm Springs Visitor Center welcomed over 200,000 visitors.