SMG Canada and Legends Global Sales announces naming rights partnership for the Medicine Hat Regional Event Centre

Medicine Hat, AB (June 4, 2015) – SMG Canada, a global leader in venue management, and Legends Global Sales, industry leader in naming rights and sponsorship sales, are proud to announce they have come to terms with Canalta for the naming rights of the Medicine Hat Regional Event Centre. Effective immediately, the venue will be known as the Canalta Centre. Terms of the deal were not disclosed.

Canalta develops and operates hotels and restaurants throughout Western Canada. In addition to the naming   rights, Canalta will also be advertising and promoting their Boston Pizza, Hampton Inn and Home 2 Suites, by Hilton brands, which will all have locations in the Box Springs Business Park, near the Canalta Centre.

In addition to name recognition each and every time the venue is promoted, when events are announced and with hospitality offerings and name recognition on the venues’ website at www.canaltacentre.com. Boston Pizza will  also be the official and exclusive pizza sold out of the Canalta Centre concession and foodservice areas.

“Canalta is committed to becoming a big part of the community of Medicine Hat with our hotels and restaurants in Box Springs Business Park and we are thrilled to be a part of this exciting new facility that will enhance the community and create a positive impact on our economy. The Canalta Centre will be such a great venue for so  many exciting new events, we look forward to cheering on the Tigers in their new home,” says Cam Christianson, president and CEO of Canalta.

“Canalta is a prominent business leader in Alberta. Our shared vision of economic development in Medicine Hat makes for an excellent partnership. We look forward to working with their team to bring fans to the city for a world-­?class entertainment experience,” says Peter Jelinski, general manager, Canalta Centre.

“As the leader in the industry in securing naming rights opportunities globally for venues such as these, this   particular naming rights deal is a true example of a partnership that will benefit the entire community,” said George Manias, Legends vice-­?president of Naming Rights & Sponsorships.

For information on how to become a corporate partner of the Canalta Centre, please contact George Manias of Legends Global Sales at gmanias@legends.net.

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About Canalta

Canalta is a family owned and operated company based in Drumheller, AB. Canalta is the developer and operator of 40 hotels and 50 restaurants throughout the prairie provinces of western Canada; Canalta’s brands include Canalta Hotels, Hampton Inns by Hilton, Home 2 by Hilton, Ramada, Super 8, Boston Pizza and A&W.  Canalta is committed  to providing team members with an engaging work environment, guests with legendary hospitality and    communities with a true partnership focused on sustainability. www.canaltahotels.com

Mission

Canalta is committed to being a growing and profitable company, valued and respected by its team members, customers and stakeholders.

It is Canalta’s vision to lead successfully and provide:

  • Our team members with a fun and engaging work environment;
  • Our guests with a legendary experience; and
  • Our communities with a true partnership.

About Legends Global Sales

Born from performance and inspired by icons, Legends (www.legends.net) has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. Their passion for delivering remarkable experiences, at every occasion, has enabled them to redefine the role of a solutions provider and set a new expectation within the industry.  Owned by two of the most iconic and revered sports brands in the world – the Dallas Cowboys and New York Yankees as well as the Checketts Partner Investment Fund, Legends consists of: Legends Hospitality -­?  the premier provider of general concessions, premium food & beverage, catering, retail merchandise and tours; Legends Sales and Marketing – an industry leader offering team owners, facility operators and athletic departments premium tickets sales and service, PSL sales execution, sponsorship and naming rights capabilities, proprietary CRM software and sales training; and CSL International who provides project feasibility and economic impact studies, funding plans and business operational reviews.