SMG Knoxville Increases Concert and Event Activity by 50% in First Year

Knoxville Civic Coliseum and Auditorium sees record numbers under new management.

Knoxville, TN – Upon reintroducing the facility to the event market, the number of concerts hosted at Knoxville Civic Auditorium and Coliseum (KCAC) increased by 50% in less than a year. Additionally, from the start of January through the middle of June, the Auditorium hosted an event every week for 24 straight weeks. There have been several sold-out shows in both the Coliseum and the Auditorium including (but not limited to) Thomas Rhett, Alabama, and Jim Gaffigan.

SMG has also increased consumer marketing focus at KCAC: both Twitter and Facebook have seen dramatic increases in customer engagement. City of Knoxville Mayor Madeline Rogero had this to say: “Since the City of Knoxville contracted with SMG to manage the Knoxville Civic Auditorium and Coliseum and Chilhowee Park and Exposition Center, we have been impressed by the rapid improvements and progress at both facilities. SMG’s professionalism and expertise have enabled them to identify and promote the strengths of these valuable public assets, leading to increased bookings and a better experience for both event organizers and attendees.”

Additional Growth Areas at SMG Managed Knoxville Convention Center.

SMG has managed the Knoxville Convention Center (KCC) for the past 15 years and has hosted over 4 million total attendees from 85 different countries. In the past year, bookings have increased by 25% and the city of Knoxville plans to renovate the older convention center to handle the increase in bookings. A year and a half ago, SMG was also asked to manage the Knoxville Civic Auditorium and Coliseum as well as Chilhowee Park & Exposition Center, creating a larger presence in the market that is now known as SMG Knoxville. In the past year, Chilhowee Park & Exposition Center (CPEC) has seen a 40% increase in bookings at this 81-acre multi use venue as well as dramatic increases in social media engagement. With all this success, it’s no wonder that SMG Knoxville has been selected as a finalist for the Knoxville Chamber’s 13th Annual Pinnacle Business Awards. The Business Excellence award is presented to a company with a significant presence in East Tennessee that has shown remarkable profitability, growth and stability.