PBR Built Ford Tough Series at the SMG-managed Tucson Convention Center becomes most watched PBR event on CBS in more than four years

PUEBLO, Colo. On Sunday, Oct. 4, 2.3 million people tuned in to watch the PBR’s (Professional Bull Riders) Built Ford Tough Series (BFTS) Cooper Tires Take the Money and Ride, presented by Jack Daniel’s, event from the Tucson Convention Center broadcast on CBS Television Network.

The 1.61HH rating, marks the most-watched PBR event on CBS in more than four years. The second most-watched event was the 2010 PBR Built Ford Tough World Finals with 1.7 million viewers.

“We are wrapping up the first year of our long-term broadcast agreement with CBS and we’ve seen significant ratings growth throughout the year,” said PBR CEO Sean Gleason. “We are looking forward to an exciting World Finals that will certainly keep the momentum rolling.”

CBS Sports Network will next broadcast the PBR’s Built Ford Tough World Finals live from Las Vegas on Wednesday, Oct. 21, through Saturday, Oct. 24, at 9 p.m. ET; and on Sunday, Oct. 25, at 4 p.m. ET. The world’s Top 40 bull riders will be competing for a total purse of $2.3 million, including the $1 million PBR World Championship title for the season’s best bull rider.

CBS Sports and CBS Sports Network are the exclusive television home of the PBR on broadcast and cable. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

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 About the Professional Bull Riders, Inc. (PBR)

The world’s premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Velocity Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.