The SMG-managed Petersen Event Center at University of Pittsburgh hosted an all-time record of 96 events during the recently completed fiscal year, July 1, 2016-June 30, 2017. Several shows were at or near sellouts, including Louis CK, Panic @ the Disco, Lumineers, Green Day and Tool. The venue ranked 85th in the United States and 147th in the World as reported in the recent Pollstar Magazine Worldwide Ticket Sales Mid-year Rankings, with total attendance surpassing the prior year by more than 50,000 patrons.
“We are genuinely thrilled at the success of the national touring acts and other events that made the “Pete” their home this year. Our continuing partnership with the University of Pittsburgh, and the support of the University community and ticket buyers throughout the greater Pittsburgh region, underscore the attractiveness of this great venue.” commented SMG’s General Manager, Scott Michaels.
The Petersen Event Center also set records in several related areas when the Green Day show set an all-time show merchandise sales record and the Tool show set a new record for the highest, single show food and beverage sales.
Adding to the calendar were national attractions Cirque du Soleil’s OVO, Toby Mac, Justin Moore, Meghan Trainor and I Love the 90’s (featuring Vanilla Ice and Salt-N-Pepa). Local events made an impact as well with High School Basketball Championships, Local High School and College Graduations and Cheerleading Competitions taking place at the facility. In addition, SMG hosted a variety of University of Pittsburgh events including Men and Women’s Basketball, Freshmen Convocation and the Annual Commencement Ceremonies.
“The new fiscal year has kicked off with a record setting Phish Concert on July 19th, while the upcoming event schedule already includes Kenny ‘Babyface’ Edmonds on September 23 and A Perfect Circle on November 17, both of which are now on sale.” added Michaels. “We are truly excited about the year ahead.”