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SAVOR PART OF TOYOTA GRAND PRIX OF LONG BEACH TRADITION

Long Beach, California, May 2009 – For the 17th conservative year, SAVOR...Long Beach, catering by SMG served as master concessionaire for the Toyota Grand Prix of Long Beach – a role it also played this spring in two other major sporting events, the Puerto Rico Open Golf Tournament and the Honda Grand Prix of St. Petersburg. 
 This year’s Grand Prix in Long Beach, sanctioned as part of the IndyCar Series, drew the giants in racing, with legendary driver Dario Franchitti taking home the trophy.  SAVOR was out on the track for the three-day extravaganza, with its trademark Pit  Stop stands complimented by locally sub-contracted vendors offering a variety of diverse menu items. With more than 190 points of sale and over 1500 members of the SAVOR team, concessions were set up to insure that fans would not miss out on any of the action.  SAVOR operated all alcohol services on the track, staffing multiple beer trucks and carts, Tecate Cantinas, Tecate Sports Bar (a Tecate playa/beach-themed bar), and wine gardens featuring McManis wines and Korbell champagne. The hot
spot of the 2009 track, Club Patron, overlooking the Toyota Celebrity Paddock area featured a DJ, car racing video games and six unique Patron alcohol drinks created especially for the race. Tecate, Tecate Lite, Coca-Cola, Dasani water, and NOS energy drink were available to quench thirsts. 
 SAVOR’s catering extended to the official Race Sponsor Reception, as well as parties for Coca-Cola and Hussongs Tecate, and beverage services for the Seaside Suites, Pit Row and other hospitality groups.  
VIP guests also frequented the Ocean Club and Founders Club, offering a custom menu of local fare.  The array of foods and beverages appropriate for the unseasonably warm weather won kudos from sponsors and fans. 

Other sponsors appreciated the extra attention given to making hosted events run smoothly.  One organizer wrote, “thank you again for working with us for our media lunch last Saturday.  I only heard good things about the food from our guests, and I really liked it myself.  Your staff was equally helpful.” 
“Food and beverages are just the products we provide,” says Jennifer Christ, Director of Catering Sales for SAVOR...Long Beach.  “What we really offer at SAVOR is exceptional service to make each occasion feel seamlessly organized and festive. That’s the SAVOR difference.”

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